Direct cash eliminates the costly and labor intensive administrative burden associated with other forms of financial support. Cash is simple to understand and simple to administer, leading to savings in the long term.

Trusting mothers to know what their family needs to thrive is much more cost effective and efficient than pre-prescribed spending constraints. Pregnancy and parenthood aren’t “one size fits all”, so the solution must be flexible enough to support millions of unique experiences. Enter, cash.

Whether it’s mental health, birthweight, food security, or prenatal stress, unconditional cash payments are associated with improved outcomes across the board. We don’t have time to waste with mediocre strategies. We’re here to improve infant and maternal outcomes as much as possible, and direct cash is just the thing to do that.